The Olfactory Factor : insight on Arabic perfumes #Gulf Times

When Shakespeare’s Lady Macbeth, looked at her bloodied hands and cried that all the perfumes of Arabia could not sweeten them, perhaps she too knew that the scent of rose, jasmine and amber have the mystical power to wash away almost anything.

Perfumery, or the art of making perfumes, began in ancient Egypt but was developed and further refined by the Romans, the Persians and the Arabs.

It’s an Arab tradition to use aromatic oils as a base for perfumes, called attar. The word ‘attar’, ‘ittar’ or ‘othr’ is basically an Arabic word which means ‘scent’, derived from the Persian word ‘Atr’, meaning ‘fragrance’.

A 9th century Abbasid scientist, Abu Yusuf Yaqub bin Ishaaq al-Kindi, is considered the founder of the Arabic perfume industry.

Ittars, long been considered one of the most treasured of material possessions, are popular not only in Qatar, but throughout the Middle East. These natural perfumes are affordable because they are so concentrated that a small bottle will last for several weeks, if not months.

For the same reason, they are usually offered for sale in small quantities, traditionally in decorated crystal cut type bottles or small jewelled decanters. Due to the purity and the nature of oils, there is very little chance of spoilage.

Additionally, since these perfumes are highly concentrated, a small drop makes the aroma last the whole day. It is also amazing how the aroma’s intensity changes with the changes of body temperature. Their peculiarity is that they are made only from natural ingredients and doesn’t contain any alcohol.

Perfumes are very powerful agent in our social life.

Read more here :

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do brand owners use their brands?

I recently spotted Shahnaz Husain in the newspaper, for the marriage ceremony of  Bollywood actors Kareena Kapoor and Saif Ali Khan. It got me thinking, she became such a DIVA of cosmetics industry, why doesn’t her pics look so appealing?

salt, tata

I mean, seriously, If TATAs make the TATA salt, is it necessary they won’t use anything but TATA salt at home? If Reliance has petrol pumps, do the chauffeurs of Reliance owners  go to  Reliance petrol pumps only??

What I am intend to say is, the brand people put out for the public – to buy and use – do the brand owners use it themselves?

For example, (a funny one) do the manufacturers of Wheel washing powder use Wheel washing powder at home? Because clearly Ariel or Surf Excel is kinda more famous! Do Pril owners have Pril at their home?

And I don’t question this because I am confused about brands or which to use. I just got inquisitive after seeing Shahnaz Hussain, if she uses her own herbal products or the more famous brands are flown for her from NYC or London?


Personally saying, it’ll be easier for them to use their own brands na, they can avail them so easily. But I don’t know if they do! Hmmmm…


Oh I have a better question, do the brand ambassadors use the brand they endorse? 😉

I mean apart from the free sample or whatever they might get! 😀


Some Interesting links – 

Economic Times tells us about the race and trend and other stuff about the Indian Brand ambassadors.

List of all major brands and their ambassadors by

About Shahnaz Hussain :

Biography ->

Website ->

Blog ->

Online store ->